Then and Now: Industry Playbooks and Addiction Marketing (DVD)

Description

A look at how big tobacco used the first addiction marketing strategies to compel a nation into cigarette smoking and how today, the marijuana industry is using all the same strategies to build a mass consumer base of lifetime users of their products.  Learn how and why youth are the targets of the industry, and consider what the overall impact will be.  Running Length:  11 minutes.   Year Produced:  2014.    DVD.

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In stock (can be backordered)