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News Release 06/02/10  Retailer TJ Maxx acted swiftly to remove a series of drinking games from stores shelves after a Boston Globe reporter spotted the games and contacted the parent company asking why games titled "Drink Like a Fish" and "Drink Til You Drop" were on display next to graduation gifts. The Globe's Beverly Beckham said, "I told them I was writing for the Globe and said the words 'prom season' and 'graduations' and 'underage drinking' and kids 'getting drunk and driving' and "kids dying' and 'corporate responsibility, and the company heard," she continues. "So this is a story of a big corporation doing the right thing. Not after thousands of angry letters of protest. Not after being featured on the evening news. But immediately." In her research, Beckham learned about the successful 2007 campaign led by Join Together and other groups to get similar games removed from Kohls, Target, and Linens 'n Things. Our members sent more than 5,000 e-mails of complaint to those retailers, and it worked. Join Together agrees with the Globe. While the drinking games should never have been sold in the first place, they credit the company for fixing the mistake swiftly and without excuses. Now it's your turn to reinforce the message. Write or call TJ Maxx and thank them for pulling the games without hestitation. |
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